BLUE IRIS BY LIFE HOUSE
SPACES & PLACES | HOSPITALITY
AN REVIVED GREEK REVIVAL ESTATE IN NANTUCKET
In the spring of 2023, Blue Iris took shape as a quiet retreat in the heart of Nantucket. Reimagined within the walls of a Greek Revival estate, the house tells the story of an art collector who welcomed traveling artists and local creatives, hosting intimate gatherings on her garden patio. That spirit lives on today in twelve thoughtfully designed guest rooms and a patio framed by hand-painted Portuguese tiles, where artists are invited to use our home as their studio. Apertivo hours unfold among the garden’s irises, while interiors balance sculptural details with soft, coastal elements. Named Hospitality Design’s Best New Brand of 2023, Blue Iris is a study in contrasts—classic yet relaxed, refined yet inviting.
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We partnered with Blue Flag Capital, a real estate private equity and development firm, to bring new life to a forgotten Greek Revival home. The challenge was to create an intimate seaside retreat with twelve guest rooms that resonated with Nantucket’s luxury market—without relying on traditional luxury amenities.
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Rather than focusing on conventional hospitality markers, we leaned into emotional resonance. Blue Iris offers a new kind of experience on the island, where design is shaped by its history and surroundings become the amenity. Through layered storytelling and a deep connection to place, guests step into an environment that feels both storied and personal, with exclusive programming designed to uncover the best of Nantucket.
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Every element of the brand is built on narrative, creating a sense of charm and discovery. Blue Iris was named Hospitality Design’s Best New Brand in 2023 and one of Travel & Leisure’s Best Hotels in Nantucket, leading to high occupancy rates and surpassing revenue projections in its first year.
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Brand Strategy | Visual Identity, Creative Direction | Content Creation | Web Design | Influencer Marketing | Social Media | Press & Digital Media | Brand Partnerships | Packaging & Graphics
