heyday skincare
BRANDS | HEALTH & WELLNESS
Facials are often seen as a luxury—something to book once in a while, rather than a necessary part of skincare. Heyday set out to change that. By shifting the conversation from indulgence to maintenance, the brand redefined what skincare could be: accessible, expert-driven, and an essential part of everyday life. With aestheticians at the forefront, Heyday built a community that educates and empowers consumers, turning skincare into a habit rather than an afterthought.
A NEXT-GENERATION SKINCARE STUDIO
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Increase customer retention by helping consumers understand the value of regular facials for long-term skincare benefits. Many see facials as an occasional treat rather than a crucial part of maintaining healthy skin. Without education on the role of monthly facials in supporting skin cell turnover, preventable issues like acne and uneven skin tone persist. The challenge was to make skincare feel like second nature.
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Heyday needed to bridge the gap between expert skincare and everyday routines. By elevating its aestheticians as the trusted voices of the brand, Heyday could create an experience that was both personal and informative. A digital membership platform gave customers direct access to their aestheticians, where they could ask questions, track progress, and build consistency. Aesthetician-led content—tutorials, product recommendations, and interactive "Ask Me Anything" sessions—helped demystify skincare and reinforce Heyday’s role as a daily essential.
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Heyday’s membership model transformed passive customers into engaged participants in their own skincare journeys. The platform’s "look-back" feature helped members track their progress over time, reinforcing the long-term benefits of routine facials. Aesthetician-led content fueled 36% organic follower growth, strengthening brand loyalty and engagement. The impact was clear: a 21% increase in retention rates, proving customers embraced consistent skincare routines.
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Brand Guidelines | Tone of Voice | Content Creation | Brand Partnerships | Influencer Marketing | Social Media | Website & App Development | Press & Media
